Hey Reader,

Hope all is well with you.

Checking in from currently not-so-sunny Medellin.

If you’re anything like me, you want to have ONE THING from LinkedIn:

A consistent stream of high-quality leads.

The traditional way of lead-generation didn't work for me:

• Frustration with the time-consuming process of manually qualifying and filtering potential leads.
• Cold messaging and sending generic connection requests without any personalization.
• The difficulty of standing out in a crowded LinkedIn feed and capturing the attention of their target audience.

So, I had to find a different way.

Which led me to create my own system.

A content-based selling system.

And, after months of iteration with my own brand and working with my clients - I’m getting closer to the optimal version of it.

This system includes the strategies and tactics to know exactly which piece of content to push to generate high-quality leads.

Plus, the insights on how to strategically strengthen and upgrade your network.

And, finally, combined with an optimized LinkedIn and email funnel that works while you’re asleep.

And, you can imagine that suddenly consistently generating leads becomes FUN and PROFITABLE.

Sounds dope, right?

Well..

I can’t drop all the deets at once, but I can make a start.

So, in today’s newsletter, the first insights into this Content-Based Selling System.

And, ofcourse, we’re kicking things off with the number driver of our brand and lead-generation machine:

Content.

Lessss get started.

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The Overview

A content-based selling system is crucial for 6-figure experts as it enables them to:

• Establish themselves as an authority figure in their niche or industry.
• Gain the credibility needed to attract high-value clients.
• Build long-term relationships with their ICA.
• Overcome sales resistance proactively.
• Generate high-ticket leads
• Drive revenue growth.

This approach sets you apart from your competitors, strengthens your personal brand, and fosters customer loyalty through ongoing value delivery.

All without pricey ads, complicated funnels, and annoying cold outbound.

At this point, you might ask:

Great question, let me explain:

Now...

The key principle behind a content-based selling system is to build trust and credibility with potential customers by positioning yourself as a knowledgeable expert or thought leader in your industry, while making clear how you can help your ideal client.

By consistently delivering high-quality content that solves problems, provides valuable insights, and showcases your expertise, you establish yourself as a trust-worthy authority.

So far, the educational and authority-building content.

A big element of the content-based selling system is the lead-generating content.

Content that drives your ideal client from lurking to taking action, resulting in those juicy DMs in your LinkedIn Inbox.

To recap:

A content-based selling system includes 3 types of content, all serving a (slightly) different purpose:

1. Educational content
2. Authority-building content
3. Lead-generating content

What it looks like “on paper”:

* If you want to see some of these types of content in action, check out this free training.​

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Now...

I would be lying if I told you setting up a content-based selling system to generate high-ticket leads would be easy.

But, trust me...

It's worth it:

• No paid ads
• No cold outreach
• No complicated funnels

Just specific content and strategic networking, leading to your dream outcome:

Waking up to a consistent stream of high-ticket leads in your LinkedIn Inbox.

You've got a part of the toolkit now, more insights will follow soon.

Start executing with the content creation part.

And, in the meantime, make sure to check out (and subscribe) to my YouTube channel where I share in-depth breakdowns and insights from the Content-Based Selling System.

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Content Wins:

• [POST]: 16 likes, 0 comments, but 4 leads.​
• [POST]: A 5-step strategy to craft lead-generating posts​
• [VIDEO]: Your 3 Step Process to Generate High Quality Leads Through LinkedIn​

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Client Wins:

• Nicholas launched a new offer "90-Day Reboot" and signed 8 clients, resulting in $4k new revenue (LinkedIn Inbound Machine).
• Matt generated 50+ leads with one of the posts we crafted during our live session (LinkedIn Inbound Machine).
• Successfully kicked off the new cohort of the LinkedIn Inbound Machine with 6 ambitious experts.

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Allright friends,

That's a wrap.

Have a great weekend.

Chat soon.

Cheers,

Jessie